It had been originally established as a sole e-commerce medium until it later began setting up various retail outlets in many metropolitan cities across the nation. Nykaa is an India based brand that specialises in multi-beauty and personal care products. You can take a look at our latest success story of Udemy Through this blog, we will provide you a gist about the platform of Nykaa, about its founders, its business model, its funding, its success story, its origin, as well as its growth. Nykaa has recently become the buzzword uttered across the nation after the launch of its IPO and the massive response it received which in turn has boosted its founder Falguni Nayar to emerge as a part of India's exclusive group of self-made billionaire women as her net worth rose to $6.5 Bn following the record listing of Nykaa, according to Bloomberg Billionaires Index. Established in 2012, this platform has played an intrinsic role in overcoming the myth that e-commerce and beauty retail fails to perform in India. This is an e-commerce company which specialises in beauty and cosmetic items. Anyone out there who has the slightest interest in making use of beauty and wellness items would have heard of Nykaa at some point in their lives. One of these e-commerce platforms for beauty and wellness items is Nykaa, a platform which has become the foremost option for all cosmetic lovers in the Indian nation. Why should brick and mortar stores be the only option when we now have online stores for cosmetics which allow customers to order items at any time and anyplace.ĭespite the Indian economy having plunged to list new lows in the recent months owing to the lockdown induced by the COVID19 pandemic, there are still a number of platforms which have continued to stay steady amidst this lockdown. Which girl doesn’t love using cosmetics? From practicing makeup tutorials, experimenting with different shades on idle days, beautifying ourselves prior to a wedding or a function or just putting on a quick light layer before work, cosmetics play an integral role in all our lives.īut we’re long past the days when people were required to physically visit cosmetic stores. Alongside its steady growth the industry has also garnered a stream of loyal customers over generations. Although beauty lies in the eyes of the beholder, the global beauty industry has never happened to lose its charm.
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